Giddy art freaks queue up on the sidewalk outside the Starlite Room, one of several retrofied shops lining a block of Fourth Street in Long Beach. More freaks are packed inside, waiting to ring up at the cash register or watching the surf band play on the back patio. All these people have stuff with them—books, magazines, lamps, mugs, posters, shirts, handbags—and everybody, especially the five Japanese kids who flew all night to be here, will hand this booty to the lanky, bookish guy standing behind a podium in the corner. He'll take a black Sharpie and scribble a four-letter word onto everything that's thrust before him: SHAG. Not Brit slang for "fuck," though; Shag is his name, the one with which he signs his pieces and paintings. Otherwise, he's Josh Agle, a 39-year-old recovering Mormon and onetime Swamp Zombies and Dynotones guitarist who created "Shag" by combining the last two letters of his first name with the first two letters of his last. It's a hip tag and easy for people to remember, which is the whole point.
Shag is not merely an artist; he’s also an art-marketing monster. And if you don’t know him already, you will. Very soon.
Read more by clicking here or download the full PDF below.